I tend to travel quite a bit for my company and can’t tell you how many conferences and trade shows I have attended. But this year will be the first time when our company will actually be exhibiting at SES Chicago. I told my boss that we should start considering what kind of display booth we want and since we never exhibited before should come up with a visual concept. I could well have been speaking Chinese to my boss who apparently hasn’t visited a trade show in many years. His concept of a trade show booth is a four legged table and a sign. I quickly referred him to godfreygroup.com to get a good picture of what today’s trade show booths are about. You can find some stunning and eye catching designs on the site and can custom tailor everything for your needs.



