Back of the Napkin Business Model

Today's Financial Term of the Day is "Back of the Napkin Business Model". Not so much a term as much as financial slant, Back of the Napkin Business Model is financial slang used to describe the representation of the fundamental parts of a business model without adding in its finer points. What is only included are the basic ideas as well as the success factors. The etymology of the term originates from the idea that a quick business outline can be easily drawn on the back of a paper napkin.